16 George F. White was formed by George White (who remains as a Partner in the Firm) in 1979 in the market town of Alnwick; the business began as a small team of rural consultants; an industry we’re still proud to serve comprehensively to this day. As George’s, team grew, so did our offering of specialist services. Thanks to the foundations George laid, the business has been able to diversify with notable success; a journey we continue on today. This year, we celebrate our 40th anniversary, the perfect opportunity to reflect on our journey, and most importantly, look towards our future. Since George F. White was founded, our ethos has been to believe that our success is driven by high quality and specialist advice; in other words, our success is driven by our people. Speaking about the affect the restructure has had on our team, Sally Hart, Operations Director said: “We knew that our team were our biggest asset prior to our recent restructure, however, it’s given us the opportunity to evaluate the way in which we reward our employees and has allowed our team to personally meet their own aspirations as well as allowing them to grow professionally through the business.” Not only has the restructure allowed for career progression for the team at George F. White, but senior management identified the move as an opportunity to improve systems and infrastructure, creating a productive and modern working environment. 2019 will see George F. White further invest into business processes. Speaking further about the plans to invest, Richard Garland, Partner, said: “We’ve a clear plan as to where the partners and team leaders wish to take the business over the next three years. At the heart of that is a focus on our client care and the quality of our output; the way we communicate with our clients and our colleagues has changed beyond recognition during my time in the business. We’ve significant investment planned over the next year; alongside the focus on quality, we’re also modernising our whole business, including our offices, providing a high quality environment for our clients and staff, whose needs have also changed. As part of our strategic investment, technology will allow all of our staff to work more flexibly and deliver a higher quality client service. This business is built around succession and the Millennial generation will be the key to our future success. Rather than resisting change we’re proud to be embracing new technology in the constant drive to make us stand out.” ▪ TAKING THE TIME TO INVEST IN OUR TEAM AND INFRASTRUCTURE In 2017, our business underwent a strategic review and restructure with a major focus on employee retention and benefits. Two years on, and our staff are reaping the benefits with clear career structures, promotions and improved incentives. “ We knew that our team were our biggest asset prior to our recent restructure, however, it has given us the opportunity to evaluate the way in which we reward our employees